Smart Recommendation Analytics will show you a measure of how your recommendation banners are performing. It provides you insights on banner impressions, product views, clicks, conversion rate, and sales.
You can use these data-driven insights to create effective and personalized product recommendation strategies to engage customers, and increase conversions.
In Analytics, you can
- Check the Total of Banner Impressions, Product Impressions, Product Clicks, and Sales across all the pages.
- You can filter by a specific page type. This will show you recommendation analytics just for that page type.
- Analyze the performance of each recommendation banner to see its metrics.
- You can also apply a date filter to see analytics data for a specified time period. Please note that the default time period is Last 7 Days.
- You can use this data to create and strategize your recommendations, and identify pages where recommendations are performing best.
The following metrics are shown in the Analytics of Smart Recommendation:
Metric | What does it show for the Selected Date Range? |
Banner Impressions | This represents the total number of times your recommendation banners were rendered in your store. |
Product Impressions | This represents the Total number of products that were recommended within a banner that was rendered on your store. |
Product Clicks | The number of received clicks on any product within the banner. |
CTR (Click Through Rate) | Click-through rate is the percentage of banner impressions which resulted in a product click from the respective banner. |
CR (Conversion Rate) | Percentage of product clicks which resulted in a transaction from the respective banner. |
Sales | The total amount of sales generated from the respective banner. Please note the shipping charges, refunds, and cancellations are not counted in the total sales figure. |