Klevu’s Multi-Store Merchandising (MSM) allows you to apply consistent Default Rules and Scheduled Campaigns across all linked stores in a cluster. The cluster references the product data, attributes, and currency of the Primary store, ensuring uniform merchandising across all linked stores.
In this article, we’ll guide you through how to merchandise a cluster, set up rules, preview results, and manage store-specific overrides.
- Ensure that mapping for categories, attributes, and attribute values have been verified.
- If any linked store in the cluster has an active Scheduled Campaign or A/B Test, it will take priority.
Merchandising a Cluster
In Klevu Merchant Center (KMC), Navigate to Smart Category Merchandising > Multi-Store Merchandising. Locate the cluster you want to merchandise and click Merchandise. (Merchandising can be done only after mapping is complete).
From the Cluster Merchandising screen, you can setup:
- Cluster’s Default Rules
- Setting up default rules for a cluster works the same way as in single-store merchandising. You can:
- Create merchandising rules to boost or deboost products.
- Pin or remove products as needed.
- Manage the facet order for better navigation.
- For detailed instructions, refer to this article: Setting Up Default Rules in Visual Category Merchandising
- Setting up default rules for a cluster works the same way as in single-store merchandising. You can:
- Cluster’s Schedule Campaigns
- Campaign setup for a cluster follows the same process as single-store merchandising. You can:
- Create campaigns for specific categories within a defined time duration.
- Set up a strategy to align with your merchandising goals.
- For step-by-step guidance, refer to this article: Setting Up Scheduled Campaigns in Visual Category Merchandising.
- Campaign setup for a cluster follows the same process as single-store merchandising. You can:
Previewing Merchandising Results
Before enabling the cluster and saving the merchandising rules, you can preview how they will appear across different linked stores.
- Click the Preview button on the Cluster VM Merchandising screen.
- From the preview screen, use the dropdown to switch between linked stores and see how it will be displayed on the storefront.
Handling Different Languages and Currencies
Since linked stores may have different languages and currencies, Klevu will handle the mapping of categories and product data based on the Primary Store. Similarly, Klevu will also manage currency conversions using the Primary Store’s currency as the reference.
Text-Based Properties
Please note that Klevu does not translate Product Titles, Descriptions, or other text-based properties. If you're creating rules using the "Contains" condition, consider the following tip:
Price-Based Rules
If you are creating rules based on product prices are automatically adjusted through currency conversion, using the conversion values set in the Cluster Configuration.
Store-Specific Overrides
If a specific store requires different merchandising for certain categories, you can create a store-specific campaign:
- Select the store from the header dropdown.
- Navigate to Single Store Merchandising.
- Go to Scheduled Campaigns and create a new campaign for the required categories.
- Store-specific campaigns will override cluster rules for the selected categories while the cluster remains active.
Common Questions (FAQs)
Merchandising rules are applied in the following order, from lowest to highest priority:
- Cluster Default Rules → Applied if no other rules exist.
- Cluster-Level Scheduled Campaigns→Overrides default rules for all linked stores.
- Store-Level Scheduled Campaigns→Takes priority over cluster rules for that store.
- A/B Testing (Highest Priority)→If an A/B test is running at the store level, it overrides all other rules.
This ensures store-specific strategies can run while still following cluster-wide merchandising.
Yes, you can override cluster merchandising by creating a Scheduled Campaign at the individual store level for the categories you want to merchandise differently.
For all linked and primary stores, the Default Rules section will no longer be accessible and will not apply on the storefront while the store is part of a cluster. However, if a store is removed from the cluster, its default rules will be restored automatically.
If your store has scheduled campaigns, they will take priority over cluster merchandising. Once the campaigns end, the store will automatically apply cluster’s merchandising rules.
No, cluster merchandising is based on the Primary Store’s data. However, you can still merchandise that category or product at the store level by creating a Scheduled Campaign in the linked store.
If a category or product from the Primary Store does not exist in a linked store, it cannot be merchandised as part of the cluster. However, you can still merchandise it at the primary store level by creating a Scheduled Campaign in the Primary Store.
Once removed, the store will revert to its individual default rules and scheduled campaigns, and it will no longer follow cluster merchandising.
Active scheduled campaigns will take priority over cluster rules until they end. Once completed, the store will follow cluster merchandising.
A/B Testing is currently not supported at the cluster level. However, you can run A/B tests at the individual store level within a cluster.