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Klevu is pleased to introduce a fully automated integration with the marketing automation platform provider, Klaviyo. Once enabled, Klevu search events can be sent to Klaviyo to be used in segments, flows & campaigns.

Before configuring the connector, please read what to expect out of the Klevu-Klaviyo integration.

Using the Klaviyo connector, you can

  • Sync customer segments list into Klevu and use that to target different recommendation strategies to various customer segments
  • Send shopper-specific search events to your Klaviyo account. This will allow you to capture “Klevu Search” events in Klaviyo which can then subsequently be used in Klaviyo to create profile segments, lists & workflows.

Sync Klaviyo Segments

  • Once Klaviyo segments are synchronized with Klevu, they enable the creation of various combinations of segment-targeted logic. This capability allows for a more refined targeting strategy to be implemented.
  • A few things to note :
  • Only active Klaviyo segments will be synced
  • Only segments will be synced (We will not sync ‘List’ from Klaviyo)
  • Klevu will not fetch the details of the users. It will only sync the segment names and the count of users belonging to each of them.

Event Details

When a search event is sent to Klaviyo, Klevu will include some details & properties about the event. This is summarized in the table below.

Klevu Search Event
Search Term

The search term as entered by the shopper on your store.

“blue shi”

Search Term (Full)

Klevu AI’s prediction of what the full search term would have been.

“blue shirt”

Total Number of Product Results

Number of product results returned by Klevu for the search term as seen in the search results.


Product Clicked

The product that was clicked by the shopper from the search results.

id: XYZ

name: Cotton Shirt


price: 38

salePrice: 25


Search Results

Top 10 product results as seen in the search results for the entered search term (as seen by the shopper on the store)

Product 1

id: XYZ

name: Cotton Shirt


price: 38

salePrice: 25


Product 2

id: ABC

name: Polyester Shirt


Klevu derived product subject.


Next Steps:

  1. Configure the Klaviyo Connector
  2. Setup a Workflow in Klaviyo using Klevu Search Event
  3. Klaviyo Connector FAQs

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