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Setting up Multi Store Merchandising (MSM) By Creating Cluster

With Multi-Store Merchandising, you can create clusters of stores that share the same catalog languages and currencies, allowing you to apply consistent merchandising rules across those stores. Easily boost products, pin or exclude specific products across all stores within the selected cluster.

Prerequisites

To apply merchandising rules to multiple stores by creating a cluster, please ensure that all stores in a cluster have:

  • The same category names.
  • The same Product IDs & SKUs
  • Same product attributes & values (key-values)

Creating a New Cluster

To create a new cluster:

  1. Navigate to Smart Category Merchandising → Multi Store, and click on Merchandise Now button.
  2. Click on Create New Cluster, and then:
    • Primary Store: Select the store where you will be primarily merchandising. Rules that you create on this store will apply to all others in the cluster.
    •  Linked Stores: Select the stores where you want the merchandising rules from the primary store to be applied. You can select multiple stores, as long as they meet the pre-requisites.

Once the cluster is created, the default rules and scheduled campaigns from the primary store will automatically apply to the linked stores. It may take approximately 10 minutes for these rules to reflect on the storefront. 

After creating a cluster, any new merchandising rules you create on the primary store will automatically apply to all linked stores within that cluster.

Merchandising a Multi Store Cluster

  1. From the Multi Store Merchandising page, you can select Merchandise → to merchandise on a specific cluster.
  2. Alternatively, you can visit Smart Category Merchandising → Single Store by selecting the Primary Store (From Header Store Dropdown) to manage the merchandising of that cluster.

You can refer our Default Rules Guide and Scheduled Campaign Guide to set up merchandising rules.

FAQs

Who can create and manage clusters?

Account Owners and users with All Store Access can create and manage clusters.

Who can merchandise a cluster?

Account Owners, users with All Store Access, and users with access to the primary store of the cluster can merchandise the cluster.

What happens to existing default rules and campaigns in linked stores?

Existing rules in linked stores will not be deleted; they will simply be disabled. Once a linked store is unlinked from the cluster, its original rules will be automatically reenabled.

How is analytics recorded for Primary and Linked stores?

Analytics are recorded at the store level for both primary and linked stores, even if the linked stores are using rules from the primary store.

How can I override merchandising for a particular linked store in a cluster?

You can create an A/B Test to override merchandising for a specific linked store. In the A/B Test, assign 0% traffic to the default variant and use another variant to manage the merchandising for that linked store.

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